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WipeMeWorld Establishes North American Headquarters

Company that makes moist toilet tissue on a roll sets up shop in Michigan

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

WipeMeWorld, a manufactuerer of the first of its kind roll of moist flushale toilet paper tissue within a sealed wrapper, has opened a North American headquarters based in Grand Rapids, MI. The establishment of its North American facility is part of its global expansion strategy. The company currently operates a facility in China. 

The move to the U.S. comes in response to demand from its key partners and large vendors as part of bringing the product and solution into the U.S. “In order to get closer to U.S. consumers, it was required to move the production to be Made in USA,” says Merav Frenkel, VP marketing, WipeMeWorld. “We already have a very strong pipeline and we are working to build this capacity in the USA with the support of our key global and regional partners. We position our business model into three different segments, our own branding, OEM/private label and licensing.”

WipeMeWorld hopes to begin production at the site by the end of this year.

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